Reading articles on new media and how they’re slowly taking on the big guys is inspiring, but only on the surface. I want new media to succeed as is but that’s just not going to happen. Here’s what will.

New, small, and efficient companies will bring in a new era of media. Slowly, a few companies will gain traction and begin to acquire competitors until the point that there are only a handful left. The CBS, NBC, and ABCs will still be around, just in a different form and under a different name.

Look at Microsoft. It’s the company every tech guy loves to hate. They started out as a small outfit taking on IBM (the man) though they eventually took its place.

Or to stick with media, check out MTV. They started out tiny, doing some pretty cool stuff until they grew large enough to be purchased by Viacom. Now they shove shitty reality shows and a handful of pop music videos down the throats of 13 year old suburban kids.

Once net neutrality is taken away, all the little guys will die hard. Only the big boys will be able to produce and distribute content.

It’s inevitable. I’m just going to enjoy it while it lasts.